As Super Bowl LIX rapidly approaches, excitement builds not only for the game itself but for the iconic commercials that accompany it. Each year, brands strive to outdo one another by featuring big-name celebrities, quirky humor, and unforgettable moments that linger in the minds of viewers long after the game has ended. Celebrity cameos are an essential ingredient in this recipe for success, transforming ordinary advertisements into viral sensations.
The 2025 Super Bowl promises a delightful array of commercials starring Hollywood’s finest, musicians, and unexpected faces. From heartwarming reunions to humorous skits, here’s a look at what to expect in this year’s Super Bowl commercials, highlighting the most memorable celebrity appearances. With a price tag of around $8 million for just 30 seconds of airtime, brands are pulling out all the stops to secure the spotlight.
Celebrity Reunions Making a Splash
One of the standout moments in the lineup is the highly anticipated reunion between Meg Ryan and Billy Crystal. The two icons are set to recreate one of their classic scenes from When Harry Met Sally, bringing some nostalgia and charm to viewers. Adding further excitement, Sydney Sweeney joins the duo, making this trio a key highlight of the commercial scene this year.
In another emotionally charged reunion, we see the stars of the Marvel Cinematic Universe collaborating. Chris Pratt and Chris Hemsworth star together in a comedic exchange involving expensive artwork and hilarious antics with Kris Jenner, underscoring the comedic talent at play in this year’s ads.
Unexpected Humor
While some commercials aim for nostalgia, others lean heavily into humor. The Ritz commercial featuring Aubrey Plaza, Bad Bunny, and Michael Shannon delivers plenty of laughs. In this comedic setup, the trio pretends to detest the delicious Ritz crackers, putting their exaggerated efforts to resist the buttery snack front and center. The playful interactions are bound to leave audiences chuckling and sharing the moment on social media.
Furthermore, the Uber Eats campaign directed by Greta Gerwig features a hilarious conversation about food conspiracy theories, with Matthew McConaughey pitching a wild theory to Gerwig while they navigate through various culinary mishaps involving celebrity chefs. This blend of humor and celebrity-crossovers makes it both relatable and entertaining.
Stunning Visuals and Spectacular Ads
In addition to the star-studded cast, the visual presentation this year is expected to captivate audiences. Glen Powell stars in an adrenaline-packed Ram Trucks commercial, where he crafts a whimsical story based on Goldilocks and the Three Bears, but with a twist involving trucks and dragons. This imaginative approach and the stunning visuals are sure to draw in viewers and keep them engaged.
ГEqually impressive is a Michelob Ultra commercial featuring Catherine O’Hara and Willem Dafoe challenging professional athletes to pickleball. This playful competition not only showcases the engaging dynamic between celebrities but also highlights sportsmanship, making it one of the most anticipated segments of the Super Bowl commercial lineup.
Celebrity Comebacks
This year also marks the welcome return of familiar faces. Gordon Ramsay takes the stage in a comically intense ad for HexClad, where he cooks for alien ambassadors. The interplay of humor and high-stakes culinary challenges forms an exciting narrative that many fans will eagerly embrace.
Additionally, music legend Seal embodies his own name in a surreal Mountain Dew advertisement directed by Taika Waititi. This playful take captures not only the product’s essence but also the creativity that marks this year’s commercials, making it impossible for viewers to miss.
Social Impact Ads
The Super Bowl has increasingly become a platform for messages that extend beyond entertainment, with brands using the opportunity to address significant issues. This year, Snoop Dogg and Tom Brady headline the FCAS campaign, raising awareness about antisemitism and the importance of social harmony with a thought-provoking message on hate. The visual storytelling coupled with their star power is sure to resonate with millions.
Moreover, Nike presents a powerful advertisement focusing on female empowerment, featuring athletes like Caitlin Clark and Sha’Carri Richardson. This campaign encourages resilience against challenges faced by women in sports, with an empowering final tagline: ‘You can’t win. So win.’ This theme of strength and empowerment embodies the essence of the modern Super Bowl experience.
Catchy and Fun Ads
Some commercials cleverly combine catchy tunes with comedic skits for maximum impact. Shania Twain’s sudden presence in a Coffee Mate commercial is a highlight, as she sings cheeky lyrics that match the playful nature of the product, captivating the audience. Additionally, Taco Bell’s ad humorously puts the spotlight on their fans over celebrities, offering a fresh perspective that underscores their commitment to their customer base.
As for memorable cameos, fans are buzzing about the ad featuring Bill Murray, who humorously engages with viewers about emailing him directly following the show. His signature charm adds a light-hearted touch that’s bound to keep audiences engaged through the big night.
In Summary
As the excitement for Super Bowl 2025 builds, the anticipation for its memorable commercials heightens. With celebrity cameos from renowned actors and musicians and themed ads that tackle serious social issues alongside light-hearted humor, this year promises a dazzling showcase of creativity. For viewers, these ads offer an opportunity not just to enjoy the humor and nostalgia but also to engage with larger themes that reclaim the spotlight on inclusivity and empowerment.
Source: deadline.com

Hi there! I’m Jade, a 38-year-old gossip journalist with a passion for uncovering the juiciest stories in the world of celebrity news. With years of experience in the industry, I love sharing the latest trends and insider scoops.