Returning by popular request: The Post & Page Six join forces with PopUp Bagels for a second collaboration

The bustling streets of New York City are a canvas for collaborations that stir excitement, and this time, it’s no different. The iconic fusion of The New York Post and Page Six with PopUp Bagels has made its grand return, much to the delight of devoted food enthusiasts. This rejuvenated partnership revisits the beloved NYC-themed cream cheese spread, the “Big Apple Schmear,” beloved for its sweet, caramel-apple essence. If you’re a fan of bagels and the buzz surrounding them, you’re in for a treat as these two brands team up once again to create something extraordinary!

The untold story of PopUp Bagels’ explosive growth

Since its inception in 2021, PopUp Bagels has skyrocketed in popularity, becoming a household name among foodies with a penchant for innovative flavors and Instagram-worthy aesthetics. The brand’s journey through the urban landscape of New York City has been nothing short of remarkable, as evidenced by its rapid expansion from a single location to numerous franchises across various boroughs and even into neighboring states like Connecticut and Massachusetts.

A closer look at the collaboration

The collaboration between PopUp Bagels and The Post was initially launched in June 2024 and quickly became a hit, compelling fans to request its return. This season, from March 27 to April 2, the “Big Apple Schmear” is back and waiting to be indulged in at all PopUp Bagels outlets. This creative cream cheese is a delightful mix of sweetness with a smooth caramel-apple taste, perfectly complementing the shop’s soft, chewy bagels. Most notably, the salt bagel serves as the ideal vessel for this luscious spread, creating a delectable sweet-and-salty snack.

Bagel Bouncers and the launch event

To celebrate the opening of the latest PopUp Bagels location on 57th St. in Manhattan, the ambiance was electric! The hosts of “Page Six Radio”—Danny Murphy, Evan Real, and Ian Mohr—transformed into “Bagel Bouncers,” dispensing hot, fresh bagels to a long queue of eager patrons during the busy morning commute. This unique and engaging event, complemented by a DJ spinning tunes, ensured that New Yorkers kicked off their weekends in the most delightful way imaginable.

• Event Date: March 27 to April 2
• Location: 57th St., Manhattan
• Hosts: Danny Murphy, Evan Real, Ian Mohr
• Special Item: Big Apple Schmear

Feasting on a plethora of flavors

Every bagel crafted by PopUp Bagels is a testament to their commitment to quality and flavor, offering a diverse array of spreads that tantalize the taste buds. The revival of the “Big Apple Schmear” is just one example of their dedication to culinary artistry. Food enthusiasts frequently flock to the shop, lining up around the block, eager to taste unique blends in creative combinations. The intrigue doesn’t just stop there; every week unveils a new flavor or collaboration, keeping the atmosphere buzzing with excitement and anticipation.

Bagel Type	Complementary Spread	Flavor Profile
Salt Bagel	Big Apple Schmear	Sweet & Salty
Everything Bagel	Classic Cream Cheese	Classic Savory
Sesame Bagel	Garlic Herb Spread	Herbal Savory

The media buzz around PopUp Bagels and its collaborations

The excitement surrounding PopUp Bagels is mirrored in the media landscape as well. In just a few short years, the brand has captured attention not only through its delicious offerings but also via strategic media collaborations that celebrate the culinary journey. When notable personalities join forces with brands that promote local culture, the media is quick to take notice, amplifying the buzz and interest among food lovers eager to experience these innovative products.

A look at the promotional strategy

In an age where social media plays a crucial role in shaping consumer preferences, PopUp Bagels has adapted to the changing landscape effectively. The brand frequently collaborates with influencers and engages in media partnerships that spotlight its creative offerings. This strategy not only drives foot traffic but also expands the audience among the curious taste-testers across social platforms.

• Media Outlets: The New York Post, Page Six
• Platforms Used: Instagram, TikTok, Twitter
• Metrics Tracked: Engagement, Shares, Comments

The ripple effect of celebrity associations

Celebrity endorsements play a significant role in promoting food brands. As Page Six Radio prepares to launch on March 31 at 8 a.m. ET, it will provide listeners with the latest celebrity and entertainment news, intertwining the worlds of pop culture and food. This crossover dynamic heightens interest in collaborations like PopUp Bagels, as fans are eager to engage with brands that resonate with their interests. By consistently merging delicious food experiences with popular culture, PopUp Bagels is carving a niche for itself in a competitive culinary environment.

The future of PopUp Bagels: Beyond bagels

As we venture further into 2025, PopUp Bagels has ambitious plans for growth. With a keen focus on expanding into new territories, including Florida and North Carolina, the brand’s vision is not just about bagels; it’s about creating an unforgettable culinary experience that fosters community connection. The next wave of innovation could very well include diverse menu options, innovative flavor pairings, and even lifestyle collaborations that capitalize on the cultural zeitgeist surrounding food.

Expansion Plan	States Targeted	Projected Timeline
New Store Opens	Florida	2025
Franchise Developments	North Carolina	2025

Future endeavors will likely see the incorporation of more local flavors while staying true to their roots in New York City. As they further their reach into new markets, the enthusiasm of consumers continues to shape the success story of PopUp Bagels. Expect to see these exciting changes unfold as they become further intertwined in the rich culinary landscape.