Prince Harry and Meghan Markle, once celebrated royals, have now been branded as local villains in their upscale Montecito neighborhood. Since their move to California in 2020, they have faced increasing criticism from residents who feel that the couple’s presence has transformed their quiet enclave into a controversial hotspot. This article dives deep into the reasons behind their notoriety, exploring community reactions, the role of fame, and the long-term implications for their public image.
Local Sentiments: The Rise of Criticism
For many, the presence of Prince Harry and Meghan has had unexpected implications on the community. Residents have expressed feelings of frustration, citing that the couple has significantly driven up housing prices, making it more challenging for locals to afford their homes. A former resident noted, “We’ve seen our property values climb, but at what cost?” Official figures reveal that in December 2019, the median home price in Montecito was around $5.1 million, while recent estimates put it at a staggering $7.5 million in December 2024.

Community members have also voiced concerns over the unwanted attention that Harry and Meghan’s celebrity status has attracted. With numerous high-profile individuals residing in Montecito, it was once known for its privacy and peaceful ambiance. However, now many locals feel that the couple’s various projects, including their Netflix endeavors and public appearances, have turned the area into a tourist destination. Fox News reported that residents are frustrated with increased traffic and an influx of photographers.
The Impact of Fame on Community Dynamics
Fame has a transformative power that can reshape communities. From being humble neighbors to prominent public figures, Harry and Meghan’s move to Montecito has come with mixed responses. While local residents are accustomed to handling celebrity neighbors, the Sussexes appear to be a unique case. Unlike past celebrities who managed to exist without overwhelming attention, Harry and Meghan are often in the media spotlight. This consistent focus on their lives has made privacy a rare commodity in Montecito.
Celebrity Encroachment: Who Shares the Space?
Montecito has been home to numerous celebrities over the years. However, many locals believe that Harry and Meghan’s business ventures intertwine too closely with their lives in a way that previous residents did not. For instance, the Duchess of Sussex’s new lifestyle brand, American Riviera Orchard, draws its identity from the area itself, directly slapping Montecito into the heart of her business operations.
As reported by The Mirror, some locals have shown skepticism about Meghan’s brand and its authenticity, suggesting it might be exploiting the town’s charm for profit rather than cultivating a genuine connection. The locals see this as a stark deviation from how former A-listers such as Oprah Winfrey or Rob Lowe operated in a more harmonious and respectful manner.
The Economics of Being Royal
As Prince Harry and Meghan Markle navigate their post-royal life, they’re increasingly tied to the economics revolving around their celebrity status. Many residents have noted that their recent ventures appear to prioritize profit over community engagement. Investing in the local economy can benefit the residents and contribute positively to its image. Instead, there are concerns that the couple’s actions have caused public sentiment to swing towards resentment.

Prince Harry and Meghan have continually faced claims of being entitled and disconnected from average residents, highlighting a significant gap between their lifestyles and those of locals. Merchandise collaborations, high-priced product launches, and the continuous commercialization of their brand have contributed to this growing divide. As many have pointed out in various reports, such as The Independent, their actions often come off as opportunistic rather than altruistic.
Disregard for Local Norms?
The increasing discontent among residents is indicative of a potential reassessment required for Harry and Meghan’s future relationships within the neighborhood. Many voiced concerns over their apparent disregard for local norms and customs. Engaging actively with the community could prove beneficial, yet they remain largely distant, leading to further alienation.
The Future of Sussex in Montecito
As the Duke and Duchess of Sussex continue their life in Montecito, the future remains uncertain. With a growing number of complaints and a reputation painted in shadows, their public persona could shift dramatically. Strategies they may develop moving forward could impact not only their lives but also the fabric of the Montecito community.

Some experts suggest increased outreach efforts, including community events and charity initiatives, could help mend broken bridges. An understanding of the reciprocal relationship between them and Montecito residents might create a more harmonious coexistence. Ultimately, the Sussexes’ approach to rebuilding their image might be as challenging as the media portrayal they’ve faced.
Local Responses to Public Life
The challenge lies in segmenting their public and private lives. Public engagement in their projects might not allow for the warm reception they crave. The community appears reluctant to fully embrace them unless a shift occurs regarding how they represent themselves. As the narratives surrounding their status evolve, so does the perspective of Montecito residents.

Hi, I’m Sarah, a 30-year-old journalist with a passion for storytelling and uncovering the truth. I strive to bring important issues to light and connect with my audience through compelling narratives.