Discover 8 Trending Sex Toy and Intimacy Brands Endorsed by Celebrities for 2025

For as long as anyone can remember, celebrities have managed to stir up excitement and create buzz wherever they go. In the world of intimate wellness, they are taking things a step further, openly promoting products that cater to sexual well-being. This guide navigates through some of the hottest sex toy and intimacy brands gaining traction in 2025, all backed by the fame and flair of your favorite stars. From innovative designs to authentic endorsements, these brands are paving the way for a more open discussion on sexuality.

It’s intriguing to observe how these celebrities have embraced the realm of adult toys. No longer do people whisper about sex toys in hushed tones; instead, they are worn as badges of honor. As we delve into this trend, the mix of marketing savvy and celebrity influence has transformed the perception of intimacy products. You might be surprised to discover just how many globally recognized brands are intertwined with the celebrity culture. Buckle up as we explore eight brands making waves in 2025!

Maude: Modern Sexual Wellness

Maude is a brand that has emerged as a leader in the sexual wellness industry, co-created by actress Dakota Johnson. The partnership began in 2020, with Johnson serving as both investor and creative force behind the brand. Maude promotes an inclusive approach to sexuality and wellness, offering products that celebrate intimacy without stigma.

The offerings from Maude include a range of pleasure products that are not only aesthetically pleasing but also crafted with high-quality materials. Their products like the Cone butt plug and vibrators are well regarded and often celebrated for their subtle sophistication, making them perfect for both seasoned users and those new to the realm of adult toys.

Johnson made headlines recently, making light of her choices by suggesting the Cone was the perfect holiday gift for uncles, showcasing how the narrative around adult toys is evolving into something far more relatable and humorous.

The Sexual Wellness Revolution

Maude’s impact on the sexual wellness scene extends beyond mere product offerings. It promotes an important conversation regarding intimacy and personal pleasure, creating a community of users eager to share their experiences. This creates a positive feedback loop promoting awareness and understanding around the importance of sexual health.

Celebrity influence plays a significant role here, as seen with Johnson pushing forward narratives that normalize discussions of sexual pleasure. Consumers feel empowered to seek out products that align with their preferences, all of which contributes to a healthier societal view on sex and intimacy.

Goop: A Pioneering Force in Adult Toys

Known for its outlandish lifestyle products, Goop has seamlessly integrated adult toys into its gift guides, thanks to Gwyneth Paltrow’s distinct vision. The brand made waves with the launch of its first self-produced vibrators, continuing to feature exciting adult products in its seasonal guides.

Goop’s offerings are often aimed at a luxury market, with items like the Crave Tease Vibrator Ring and Kiki de Montparnasse Gold Wand priced at a premium but touted for their unique design and effectiveness. The brand’s audacious stance on embracing sex toys has made them a staple for those looking to experiment within their intimacy practices.

Paltrow herself isn’t shy when it comes to promotion. With playful narratives and excitement, she adds an element of allure to these products that is hard to resist, often inviting consumers into her world of luxury and pleasure.

Pushing Boundaries

The boundaries of what can be marketed and how have certainly shifted. Goop is at the forefront of this change, effectively normalizing adult toys within the luxury sector. The overarching message encourages people to embrace their sexuality openly, reinforcing that sexual health and pleasure are essential aspects of well-being.

As the stigma surrounding adult products diminishes, Goop’s unique positioning champions discussions to be had around feminine pleasure, thus leading to a cultural shift where personal satisfaction is celebrated.

Crave: Chic and Discreet Pleasure Products

Founded by a team that believes in merging style and functionality, Crave is a brand that focuses on chic, modern designs. Madonna has been noted for her endorsement of products such as the Crave Vesper Vibrating Necklace, which adds an element of sophistication to the adult toy market.

This necklace elegantly doubles as a discreet pleasure toy, allowing individuals to enjoy intimate moments while maintaining an air of class. Madonna’s choice of wearing a vibrating necklace has turned heads and showcased how adult products can blend into stylish fashion accessories.

Crave’s playful yet sophisticated designs appeal to a wide audience, effectively bridging the gap between sexual wellness and everyday life, allowing users to explore their sensuality without compromising their style.

Fashion Meets Functionality

The demand for products that align with personal aesthetics continues to rise. Crave’s approach fuses fashion-forward thinking with sexual wellness, helping to eliminate the perception of adult toys as taboo items. Instead, they emerge as accessories that complement individual style while enhancing intimate experiences.

Each piece in Crave’s collection speaks to a contemporary audience that values both quality and design, presenting a new way for people to think about sex toys. Madonna’s influential status propels these conversations, pushing the boundaries of what society considers acceptable in intimate gear.

Playground: Redefining Lubricants and Pleasure

Playground has gained recognition recently as Christina Aguilera joined the brand as co-founder and chief wellness advisor. Launched in 2023, Playground is focused on plant-powered, clean personal lubricants, addressing a growing interest in wellness and sustainability in intimate products.

Aguilera has frequently spoken about the importance of open discussions surrounding sexual health and personal preferences. Her partnership with Playground signifies a larger movement towards integrating wellness into intimacy, emphasizing how crucial it is to choose the right products for personal happiness.

The offerings under the Playground brand include a range of lubricants designed to enhance pleasure without compromising on health, setting a new standard in the industry.

Embracing Wellness

Playground embodies the new era of sexual wellness that prioritizes clean and natural ingredients. With rising health consciousness among consumers, Aguilera’s voice in this sphere is pivotal in guiding awareness around safe products for intimacy.

The movement towards plant-based and vegan-friendly products is more than a trend; it’s about creating healthier environments for sexual exploration. This aligns with Aguilera’s professional journey and personal mission to reclaim sexual health discussions, further driving the need for safe and satisfying experiences.

Lovehoney: A Hub for Adult Pleasure

When it comes to variety, Lovehoney stands out as a premier destination for both adults toys and accessories. Katy Perry brought attention to the brand through her music video for ‘Woman’s World,’ featuring the Womanizer Premium 2, a highly-rated pleasure device that has taken the market by storm.

Lovehoney boasts an extensive catalog featuring everything from vibrators to lingerie, catering to varied preferences and desires. Their products are designed for individuals and couples alike, reinforcing the importance of exploration within the realm of intimacy.

Perry’s endorsement adds celebrity allure, cutting through any stigma surrounding sexual wellness items, empowering people to seek pleasure without hesitation.

Empowering Pleasure

Lovehoney succeeds in creating a welcoming environment for customers seeking to explore their intimate desires. Their commitment to customer satisfaction dovetails with Perry’s energetic persona, effectively smashing stereotypes around sexual wellness.

The diversity in product offerings fosters inclusivity and encourages individuals to experiment with what works best for them. As brands align with celebrities, they enhance their relatability and foster a sense of community around sexual positivity.

Respin: Natural Intimacy Solutions

Another notable entry in the sexual wellness domain is Respin, founded by actress Halle Berry. Launched in 2024, this brand centers around the creation of intimacy gels and lubricants infused with natural ingredients. Berry’s involvement reflects a growing trend of celebrities stepping into the sexual wellness industry with genuine passion.

The introduction of the Let’s Spin Intimacy Gel has turned heads with its focus on enhancing pleasure with safe, skin-friendly ingredients. Berry’s hands-on approach signifies her commitment to encourage healthy conversations around intimacy while ensuring consumers have effective products.

This amplified awareness can go a long way in changing perceptions surrounding sexual wellness, especially when backed by a well-known star like Berry.

Championing Openness

By positioning herself as a leader in sexual wellness discussions, Berry uses her platform to advocate for a more open and accepting conversation regarding intimate health. The notion of wellness permeates Respin’s branding, emphasizing that pleasure and safety should go hand in hand. This approach resonates deeply with an audience eager to embrace self-care and empowerment.

Respin reflects the shifting landscape of intimacy, where health-conscious products are gaining recognition and approval. Through Berry’s vision and contributions, we can expect to see continued discourse on sexual wellness breaking into mainstream conversations.

Bellesa: Playful Partnerships

Bellesa, a brand known for its playful approach to sexuality, has become a household name with its focus on pleasure products that inspire joy. Partnering with Demi Lovato in 2022, Bellesa launched the Demi Wand, a compact and vibrant vibrator that exemplifies fun and accessibility in all things intimate.

Lovato’s collaboration has added an aura of authenticity; her open discussions about sexuality resonate with a younger audience. Bellesa’s mission speaks to breaking down barriers, making pleasure accessible without shame. Furthermore, the brand’s offerings are celebrated for being playful yet effective, encouraging exploration in a supportive environment.

Bellesa’s alignment with Lovato reinforces the importance of normalizing sexual wellness conversations while advocating for joy and positivity in sexual experiences.

Reinvigorating the Conversation

Bellesa stands out as a brand committed to reinvigorating the conversation around pleasure and intimacy, inviting users to step into their power. With Lovato’s influence, the brand encourages people to claim their desires without guilt or embarrassment, creating a positive narrative around sexual health.

The whimsical design of their products caters to a diverse consumer base. Bellesa reflects the idea that pleasure is meant to be explored joyously while emphasizing how important it is to prioritize one’s desires in a supportive and understanding space.

Vush: Bold and Unapologetic

The world of sexual wellness is made richer with Vush, a brand known for its bold approach. Featured prominently in Cardi B’s music video for ‘Up,’ the Majesty 2 vibrator gained significant attention for its vibrant design and effectiveness, embodying the fun and unapologetic vibe of the brand.

The vibrant imagery and confident marketing reflect a new era of pleasure products where bold colors and designs take precedence, resonating with a younger generation eager to explore their sexuality openly. Cardi B’s endorsement has played a critical role in elevating Vush’s profile, making sex toys more relatable to her fan base and beyond.

The interplay between music, celebrity, and pleasure speaks volumes about how intimate wellness can be embraced without shame, and Vush thrives on celebrating that vibrancy.

Breaking Taboos

Vush is representative of the burgeoning conversation around sexual liberation, where products are designed to empower rather than embarrass. The correlation between celebrity endorsement and product popularity cannot be understated; Cardi B’s presence makes discussing pleasure relatable and enjoyable while instilling confidence among users to explore.

With the growing acceptance of sex toys in everyday conversations, brands like Vush encourage exploration and joy, fostering an environment where sexuality is celebrated.

The Future of Celebrity-Backed Sexual Wellness

The landscape surrounding sexual wellness continues to evolve, with celebrities making their mark in the industry. Many of the brands discussed have woven personal stories into their marketing narratives, emphasizing authenticity and connection with their consumers.

Through strategic partnerships, these stars are redefining what it means to champion sexual health, transforming intimate products into symbols of empowerment. They are reshaping societal perceptions, encouraging open conversations about pleasure, intimacy, and health.

The bounce back from stigmatization allows consumers not only to embrace who they are but also to see these products as essential tools for well-being. The future looks bright as more celebrities step into the space, and industry standards shift towards inclusivity, effectiveness, and transparency.

Championing Change in Intimate Wellness

With modules of education, advocacy, and acceptance driving the conversation, the presence of celebrities in the sexual wellness sector symbolizes a larger shift in cultural dynamics. As this space continues to grow, consumers will have more access to products that cater to diverse preferences, all while feeling validated in their choices.

Embracing pleasure and promoting safety, these brands demonstrate that the convergence of celebrity and intimacy products can lead to positive outcomes, paving the way for a future that champions sexual health and wellness.