Fashion enthusiasts, get ready! The trend that polarized many is making a striking return, all thanks to social media sensation Alix Earle. This Gen Z influencer is breathing life back into the beloved yet controversial skinny jeans. Partnering with the favoured denim brand Frame, Alix has designed a pair that rekindles the early 2000s look we thought we had left behind. With two stunning options available—a chic dark blue wash and a sleek black coated option—Alix has set the stage for 2025 to be a year of style revival. Let’s dive into what makes this collaboration so significant and examine the budding resurgence of the skinny jeans trend, one that has elicited equal amounts of love and disdain from fashionistas.
An Insight Into The Collaboration
The collaboration between Alix Earle and Frame is more than just a fashion endeavor; it’s a celebration of personal style and reinvention. The jeans, aptly named ‘The Alix’, come in two fabrications: a timeless dark blue wash priced at $128 and a more daring black coated finish retailing at $148. Alix expressed her enthusiasm for this project as a ‘major milestone moment’ in her career, asserting her passion for reviving a style that has long stirred debate. Earle revealed, “I’ve secretly kept a pair in my closet for years. When I first met with Erik at Frame, I couldn’t resist pitching the idea of bringing this classic wardrobe staple back to life.

Controversy Surrounding Skinny Jeans
Skinny jeans have always been a topic of hot debate within the fashion community. Since their rise in popularity during the 2000s, these form-fitting pants have been either adored or dismissed. According to Alix, the fashion landscape is cyclical, and the return of this silhouette reflects a newfound appreciation for versatility and nostalgia. ‘In fashion, it’s all about breaking the rules and reinventing what was once considered passé,’ she remarked.
Interestingly, this reintroduction comes at a time when baggier styles had taken precedence, showcasing a distinct shift back towards the classic silhouette that many signify with confidence and ease of styling. Alix aims to challenge the stigma surrounding skinny jeans, emphasizing their adaptability with varied pairings—whether with stunning heels or chunky boots. “When it comes to styling, nothing is off the table, and I truly believe that personal style allows you to shape the narrative around an item like skinny jeans,” she said.
Styling The Skinny Jean
With the return of skinny jeans, one of the most exciting aspects is the myriad of styling options available. Alix Earle highlighted her own approach to wearing these jeans, favoring a sophisticated yet casual aesthetic. Her preference leans towards pairing the jeans with chic blazers or oversized statement pieces on the top, enabling a seamless transition from day to night.
“They’re pretty versatile, whether dressed up or down,” Alix remarked. “I typically reach for a heel or a boot. Wearing them with sneakers doesn’t appeal to me as much now, though it was something I used to do back in the day.” This change showcases not only a style evolution for Earle but also serves as a reflection of the larger fashion landscape.

The Cultural Impact of Skinny Jeans
As we dissect the cultural implications of this trend, it becomes evident that skinny jeans have signified a generational shift in terms of fashion identity. The silhouette has often been associated with the rebellious, edgy image of the early 2000s, seamlessly blending casual style with chic sophistication. The return of this silhouette poses a question: how does one embrace a modern interpretation of a bygone trend? For Alix Earle, it’s about connection.
“Fashion should not dictate who you are,” she says. “It’s about expression and creativity.” This belief extends into how influencers and celebrities, including Earle, shape the way audiences perceive and wear specific trends. The #skinnyjeans resurgence on social media further summarizes the conversation around acceptable styles in a post-pandemic world.
The Journey to the Release
The journey towards the release of The Alix skinny jeans encapsulates dedication and a willingness to dive deep into the heart of what fashion embodies for generations. Alix’s campaign with Frame has also urged other brands to reconsider the reinvention of classic silhouettes frequently dismissed. The backstory is crucial, illustrating the level of enthusiasm behind this collaboration and its potential evolution in future collections.
In her promotional efforts, Alix has taken to TikTok, sharing her excitement with followers about the launch, further engaging her audience and inviting them into her styling process. In an era dominated by digital content, this outreach reflects the need for connection between influencers and their followers, passionately igniting discussions around personal and collective identity within the fashion space.

The Influence of Social Media on Trends
Social media plays an undeniable role in shaping trends and influencing consumer behavior. Platforms like TikTok and Instagram have become the nucleus for young fashion. They not only propagate trends but also create dialogue about them, a process exemplified by Alix Earle’s remarkable rise to fame.
Through her engaging content, Alix illustrates the practical side of fashion, enabling her followers to see the seamless integration of styled outfits into their daily lives. The more youthful demographic often looks to influencers for fashion guidance, proving the importance of relatability in setting trends. Earle’s collaboration with Frame thus embodies the shift from conventional advertising to an experience-driven marketing strategy.
The Future of Skinny Jeans
As 2025 approaches, predictions grow more exciting regarding the potential comeback of the skinny jean—a trend many believed had gone into permanent hibernation. Yet, as the masses show an increasing interest in these form-fitting jeans, it’s evident that they could reclaim their former glory.
Skeptics may question whether skinny jeans can thrive alongside the more relaxed and wide-leg styles that have dominated in recent years. However, the magical essence of this collaboration is its role in elevating the conversation surrounding denim and personal style. Alix Earle’s influence has not only rekindled interest but has also sparked debate about authenticity in fashion choices.

Conclusion: Embracing Individual Style
Perhaps the most significant takeaway from Alix Earle’s launch is the reminder that personal style knows no boundaries. The transition from the runway to the street involves embracing pieces that resonate with individual narratives. Style allows expression of creativity, and as we witness this new chapter of fashion unfold, it becomes increasingly clear that personal preference remains at the core of how we perceive trends.
As the discussion about skinny jeans progresses, one thing is certain: they will continue sparking conversations and elicit passionate reactions from the ever-evolving world of fashion enthusiasts. Earle’s journey with Frame represents much more than the rebirth of a style; it’s about defying fashion norms and rewriting the rules as we journey further into 2025.

Hi there! I’m Jade, a 38-year-old gossip journalist with a passion for uncovering the juiciest stories in the world of celebrity news. With years of experience in the industry, I love sharing the latest trends and insider scoops.